Overview
The Monthly Search Volumes Tool automatically combines your Google Ads search terms data with Google's Keyword Planner search volumes, giving you a complete picture of market opportunity and your performance within it. Every month, the tool processes all search terms from your campaigns with substantial volume and enriches them with comprehensive search volume data, directly provided by Google.
Use cases
Monthly search volume is one of the best proxies for consumer demand. You are able to identify trends on search terms, ad groups, campaigns and accounts. As an example, if you are a retailer in sleeping matresses you might notice the rise in search volume for temperature regulating matresses, and adjust your product strategy accordingly.
In addition, monthly search volume provides context that is otherwise difficult to understand from Google Ads. E.g. let's say all your conversions, clicks and impressions are down but your impression share is still the same, it might be that the monthly search volume just dropped (given that a lot of business have seasonal cycles, as an example). This data gives you that extra context.
Detailed features
Aggregated Search Volume Views: See total search volumes rolled up by account, campaign, or ad group over time. Track how the overall search opportunity for each campaign changes month by month, and identify which ad groups are capturing the most search volume. The interactive charts let you filter by any account or campaign to focus on specific areas of your business.
Comprehensive Data Table: Browse all your search terms in a flexible table format that shows search volumes at the search term, ad group, campaign, and account levels. Use easy pivot controls to aggregate the data however you need - see total volumes by campaign, compare ad groups within a campaign, or drill down to individual search term volumes.
Time Series Insights: Track 12 months of historical search volume data to understand seasonal patterns, spot growing or declining search trends, and plan your campaigns around market demand cycles. See which campaigns benefit from seasonal spikes and adjust budgets accordingly.
Use it to:
Understand search volume changes for your most important campaigns and ad groups.
Drill down into underlying trends, e.g. see if specific search terms are decreasing or increasing in volume